Things you need to know about SEO
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”- Guy Kawasaki, (Co-Founder, Alltop).
What is SEO?
SEO stands for Search Engine Optimization. By that, we mean the ways through which we can improve the quality and content of our website and rank it higher on the Google search pages organically. The high-ranking site automatically receives good traffic which boosts the business.
How does SEO work actually?
Did you ever wonder how can the search engines, be it Google, Bing, Yahoo, or Firefox answer all your typed questions within seconds?
The mechanism behind that is all the search engines have a crawler and the crawler collects all the data on the Internet regarding your query and build an index. The index then in form of an algorithm tries to match the information with your query.
There are a lot of factors that are important for the ranking of your website depending on the Domain, Page authority, Social Metrics, etc. The optimization part depends on what title tag you add and whether the meta descriptions are relevant and informative and the amount and quality of internal and external links you are using for your page.
SEO is practiced mainly for achieving rankings and transparency.
Ranking decides where or in which position your website is placed in the SERP(Search Engine Results Page) by Google or any other search engine.
Transparency refers to how noteworthy a website domain is in the result pages. A good domain means it is more relevant for search queries. The website transparency or visibility is responsible for the website traffics and business conversions.
Nowadays mostly, people like us search on Google for any type of purchase or service rather than any marketing channel. The B2B buyers also rely on the search engines and carry out the buying process on their own.
How SEO will help you in your business?
Remember that, the algorithm of Google keeps on updating rapidly. You will require to update your website with quality content and backlinks to prove it worthy enough for the visitors to click to your website.
Usually, there are two types of SEO- On-Page and Off-page SEO. The former refers to the changes we make in our website to improve our SEO ranking and the latter refers to the changes or strategies to own off the website to make your website strong such as backlink creation and writing blogs.
Creating backlinks is a difficult process but it is recommended not to purchase links as it is not an effective way to build backlinks. And let us tell you, SEO is a long-term process. You cannot expect to get good results within few days.
Why do you need a helping hand for SEO?
As discussed earlier in the above section, SEO is a continuous process. As the algorithm keeps on changing constantly, you need a constant upgradation on your website as well to maintain a good position of your website in the SERPs.
Codepoetry is there to help you out with the SEO solutions for your Business along with the Web developmentand other digital solutions in Siliguri.